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  • 08.14.09

Les Paul: The Guitar, the Logo, the Legend

A tribute to the Architect of Rock & Roll, who died yesterday at 94.

Yesterday, a deafening cry of disbelief was heard from every electric guitarist on the planet. Les Paul had died. He was 94. We all knew the day would come but the shock was seismic.

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les paul guitar

What was truly remarkable about “the legend” was how accessible Les Paul was. He chose to appear weekly at a small club in New York City because he just liked to play. His devoted following included special guests like Keith Richards, Jeff Beck, Paul McCartney, and Eric Clapton, who would stop by to pay tribute.

I purchased a vintage Les Paul guitar in 1968, while in high school. The $250 price was a fortune for me at the time. It was 1952 Gold Top, the first Les Paul model introduced by the Gibson Guitar Company. Today, as a collector’s item it could command tens of thousands of dollars. A 1958 Les Paul Standard, the Stradivarius of electric guitars, with its cherry sunburst finish, is priced even higher.

les paul guitar

If you’re not a guitarist, the name Les Paul might look like a French bistro. If you are a guitarist, I feel your loss. If you just love music, think about it this way: His life is the recorded history of music. Everything on your iPod can be traced back to him.

Read more of Ken Carbone’s Yes to Less blog
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Ken Carbone is among America’s most
respected graphic designers, whose work is renowned for its clarity and
intelligence. He has built an international reputation creating
outstanding programs for world-class clients, including Tiffany &
Co., W.L Gore, Herman Miller, PBS, Christie’s, Nonesuch Records, the W
Hotel Group and The Taubman Company. His clients also include
celebrated cultural institutions such as the Museé du Louvre, The
Museum of Modern Art, The Pierpont Morgan Library, The Chicago Symphony
Orchestra, and the High Museum of Art.

About the author

Ken Carbone is a designer, artist, musician, author and teacher. He is the Co-Founder and Chief Creative Director of the Carbone Smolan Agency, a design and branding company in New York City.

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