I’m feeling particularly inspired today. The words are flowing. And I’m feeling at one with the planet and my fellow man. It could be that late summer tranquility that comes with knowing the October design issue is finally out the door. Or it could be my underwear.
Under my Calvins, I’m test-driving a pair of PACT gutchies (my granny’s Eastern European term for what I shouldn’t let the boys get into…). PACT, a company whose official roll-out begins today (see www.wearPACT.com), is an underwear company with a purpose: founders donate 10 percent of each sale to nonprofit organizations that work to create social and environmental change. Hence, their motto: Change Starts With Your Underwear. Inaugural partners include 826 National, ForestEthics and Oceana.
“The whole supply chain is designed to be sustainable,” Denby said during a recent meeting in New York. That means all the processes involved in the garments’ manufacturing take place within a 100-mile radius of the factory in Turkey, from growing the organic cotton to packaging the final product. Indeed, even the product’s packaging is environmentally sensitive. It comes (this is an online business, so goods must be shipped) in a green enveloped, which Kibbey insures me is compostable within 45 days.
The idea is an appealing one, although the price point for all this undie-mania reflects a more robust economy than the one still hovering over many of us Frugal Fannies. At $20 for a thong, or $28 for a pair of boxers, PACT’s prices are a lot more than you’d pay at Macy’s for the 3-for $21 Jockey for Ladies sale.
Still, Jockey isn’t promising to save the oceans, the forests, and the semi-illiterate young. When it comes to underwear, Sheryl Crow has the last word: “A change will do you good.”