Marketing has changed. We’re in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media–blogs, Twitter, Facebook, wikis, user-generated tools–have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.
Traversing these murky waters can be difficult. Scary even, especially without a plan or understanding of the playing field. You want and need insight, and we’ve got it. Every week we feature a new marketing innovations expert, sharing what they’ve learned and observed in the trenches, helping marketers everywhere take those steps toward the future.
Here’s a round up of our latest experts, along with their latest blog posts.
Read more of Paul Worthington’s blog
Read more of Cheryl Contee’s Fission Strategy blog
Drawing on over a decade of interactive experience, Melinda helps companies transition from traditional marketing to Web- and interactive-based channels. Her wide-ranging background includes Fortune 500 and small- to mid-sized companies in technology, real estate, corporate housing, and telecommunications, and the non-profit sector in HIV/AIDS and hunger issues. Melinda moved to the agency side after stints with Microsoft Sidewalk and Microsoft Studios, where she pushed the edge of media technology.
Read more of Melinda Partin’s Work Tank blog
Read more of Rohit Bhargava’s Influential Marketing blog on Fast Company.
Read more of the Edelman blog on Fast Company.
Read more of Faris Yakob’s blog on Fast Company
Read more of Tru Pettigrew’s Alloy Access blog
Read more of Joel Rubinson’s Brave New Marketing Blog
Lon Safko is the co-author of The Social Media Bible: Tactics, Tools, and Strategies For Business Success. He is also an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc.
Read more of Lon Safko’s Social Media Bible blog