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  • 08.07.09

Fast Company’s Most Innovative Marketing Expert Blogs

Marketing has changed. We’re in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media–blogs, Twitter, Facebook, wikis, user-generated tools–have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.

Marketing has changed. We’re in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media–blogs, Twitter, Facebook, wikis, user-generated tools–have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.

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Traversing these murky waters can be difficult. Scary even, especially without a plan or understanding of the playing field. You want and need insight, and we’ve got it. Every week we feature a new marketing innovations expert, sharing what they’ve learned and observed in the trenches, helping marketers everywhere take those steps toward the future.

Here’s a round up of our latest experts, along with their latest blog posts.

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What Next for the CMO?

In the U.S., the average tenure for a CMO is roughly 23 months. In the U.K., it is even shorter. Al Ries states over at AdAge that of all the firms in the Fortune 1000, only 7% of the most highly paid executives have marketing in …READ

 

Paul Worthington

Read more of Paul Worthington’s blog


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Using Social Media to Go From David to Goliath: Greenpeace at CES 2009

Non-profit organizations usually have smaller budgets than for-profit corporations. And often, their staff is smaller too. It’s for this reason that many nonprofits have embraced online outreach and engagement. Social media in …READ

 

Cheryl Contee

Read more of Cheryl Contee’s Fission Strategy blog


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Brand Storytelling: Connecting With Your Audience

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey–appealing to our wants, needs and desires–while at the same time telling us about a product or service. A brand’s story …READ

 

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Melinda Partin

Drawing on over a decade of interactive experience, Melinda helps companies transition from traditional marketing to Web- and interactive-based channels. Her wide-ranging background includes Fortune 500 and small- to mid-sized companies in technology, real estate, corporate housing, and telecommunications, and the non-profit sector in HIV/AIDS and hunger issues. Melinda moved to the agency side after stints with Microsoft Sidewalk and Microsoft Studios, where she pushed the edge of media technology.

Read more of Melinda Partin’s Work Tank blog


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Reverb: The Real Secret to Marketing With Social Media

A reverb (or reverberation) is typically used to describe sound–or more specifically the instance where a sound continues despite the original source of the sound being removed. If you apply the same idea to social media, a reverb …READ

 

rohit-bhargava

Read more of Rohit Bhargava’s Influential Marketing blog on Fast Company.


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Let, First Service

I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel–and outlast–a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.READ

 

rick

Read more of the Edelman blog on Fast Company.


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The Internet Makes Work for Idle Hands

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, “Social Begins At Home,” has changed the very nature of the audience–of what …READ

 

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faris-head

Read more of Faris Yakob’s blog on Fast Company

 


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Inside the Urban Demographic Mindset

About a month ago I was invited to speak at a preeminent youth conference. I’m not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a …READ

 

Tru Pettigrew

Read more of Tru Pettigrew’s Alloy Access blog


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Building Brand Runways

Marketers focus on their brands and customers as the family jewels–and they are. But there is another kind of marketing asset that I call “runways” and if you don’t have them, you will miss huge opportunities. In this ADD world of …READ

 

Joel Rubinson

Read more of Joel Rubinson’s Brave New Marketing Blog


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Blogs Are Not Just Web Logs

A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in …READ

 

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Lon Safko is the co-author of The Social Media Bible: Tactics, Tools, and Strategies For Business Success. He is also an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc.

Read more of Lon Safko’s Social Media Bible blog

About the author

Lynne d Johnson is a Content + Community Consultant developing content and community strategies that help brands better tell their stories and build better relationships with people toward driving brand awareness, loyalty, and purchase intent. She has been writing about tech and media since the Web 1.0 days, most recently about how the future of consumer interactions will be driven by augmented reality and wearable tech.

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