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The Secret Design History of 12 Famous Brands

Graphic designers, authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio have released a new book, “Graphic Design Referenced.” The highly-visual guide highlights the industry’s technical terms, historical moments, and influential practitioners with over 2,000 projects. We asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands. Enjoy!



Graphic designers (UnderConsideration LLC), authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio recently closed their influential design blog Speak Up and left New York to set up shop in Austin, Texas. Besides the fact that their mortgage now nets them double the square-footage, not much has changed for the husband-and-wife team: They still run several blogs, including the popular branding blog Brand New, work for clients, and write books, including their newest, Graphic Design Referenced, published by Rockport. The highly-visual guide highlights the industry’s technical terms, historical moments, and influential practitioners with over 2,000 projects, so we asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands for some salacious summer design reading. Enjoy!

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