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  • 07.23.09

AP Adds Homing Beacon to Online News Content

In an unprecedented move for a digital news agency, the Associated Press announced this afternoon that it will tag and track all AP content online to ensure that it is re-used under that agency’s terms of use.

In an unprecedented move for a digital news agency, the Associated Press announced this afternoon that it will tag and track all AP content online to ensure that it is re-used under that agency’s terms of use.

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The registry technology will cover all AP text, and will go on to include photos and video at a later date. The AP says the tracking feature will allow its work to “survive and thrive” online. Press materials also said that the overhead cost of the project will someday be “self-sustaining,” suggesting that the registry will help AP and its customers enforce the collection of licensing and syndication fees.

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For more, check out the AP press release here.

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I've written about innovation, design, and technology for Fast Company since 2007. I was the co-founding editor of FastCoLabs.

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