How would Facebook be different today if its social operating system was built into Apple’s OS X? The two companies spent a lot of time collaborating early on. But, as Facebook’s senior platform manager and former Apple employee Dave Morin tells it, there was resistance within Apple to “the idea that social is even something a computer can do.” Morin’s tale, recorded at Fast Company‘s Most Creative People conference in June, offers excellent insight into how Facebook figured out how to make its plan successful even as other companies failed to see its potential.
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
Future of Philanthropy
Inside The Changing World Of Giving
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.