Now, Mark Zuckerberg and Co. are experimenting with an ad-viewer that will surely test this newfound loyalty. In the past, Facebook’s video ads have been fixed on the upper-right side of the homepage; when you click them, they play in-line. With the new viewer, however, they’ll pop up center-screen, blocking the rest of the page’s content.
It’s a bold move for Facebook, which has famously kept its homepage–and its 200 million profiles–light on advertising. In fact, part of what I love about the site is that it
has stayed away from intrusive models like this, which I try to avoid at all costs.
But Zuckerberg should tread carefully. Historically, he hasn’t been great with makeovers.