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  • 07.07.09

Design’s New Hyperinteractive Audience

We’ve entered an age where designing for interaction means designing for distraction.

My family room is a hypermedia circus. At any given time there may be four or five technology-driven acts performing at the same time. The TV, of course, is alive and flipping channel to channel, I believe on its own. My high schooler (doing homework…ha!) is on the couch with her laptop in position, right hand on the keyboard while her left hand flutters over her smarty-pants text phone. And, I should mention her best friend is only two feet away, updating her MyFace SpaceBook Twit Feeds, while they text each other, laugh and video chat with some new emo kid from Texas they met online.

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It’s these kind of sessions that confirm to me, we’ve left passive mode, we’re skipping past interactive mode and are now well into hyperinteractive design mode. We’ve gone exponential and there’s no turning back (unless you consider the frailties of power production and delivery).

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One design can create thousands of conversations full of millions of words. And now in our hyper-interactive states, we’re having many parallel conversations, creating billions of words, that perhaps no one is listening to, because they may be too busy doing the same.

Read more of Brett Lovelady’s blog ASTRO Design
Browse blogs by other Expert Designers

Brett
Lovelady is the founder and driving force at ASTRO Studios of San
Francisco, a company he launched in 1994. Brett created ASTRO to be a
pure design culture, where he and his talented crew could blend design
skills, innovative technologies and lifestyle influences into high
impact, supercharged products and brands.

Within a
short time, ASTRO has become an international design powerhouse by
designing industry leading products and brands for companies like Nike,
Microsoft, HP, Alienware, Herman Miller, Xbox, Virgin and many more.
Also, Brett and ASTRO recently spun-off a new company called ASTRO
Gaming, providing high performance video gaming equipment for pro
gamers.

In the
past decade, ASTRO has won numerous design and industry awards,
including 2 prestigious BusinessWeek/IDSA Design of the Decade Awards,
for both NIKE Triax Sportwatches and Kensington Smartsockets and was
featured as one of
Fast Company‘s Fast 50 in 2003. Prior to
starting ASTRO, Brett did time as VP of Design at Lunar Design and
before that VP of Design at Frog Design on the mean streets of the San
Francisco bay area.

About the author

Brett Lovelady is the founder and driving force at ASTRO Studios of San Francisco, a company he launched in 1994. Brett created ASTRO to be a pure design culture, where he and his talented crew could blend design skills, innovative technologies and lifestyle influences into high impact, supercharged products and brands.

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