Designers Mike and Maaike, already famous for the odd-looking Google G1 phone, have taken a stab at reinventing the concept of the car. Gone are speed, danger and human drivers, in are comfort, efficiency… and slowness.
And wouldn’t we all like to live in this future, where travel speeds are irrelevant and comfort and efficiency are foremost? Sadly I think Mike and Maaike would have to reinvent society in order to get their car to fit into our speed-obsessed time-is-money thinking, and I’m not convinced everyone would trust the HAL 9000-esque voice recognition auto-driver either. They’d have to install some seatbelts too. But as a fantasy, ATNMBL is a fabulous way to completely reconsider what cars could be all about.