advertisement
advertisement
  • 07.02.09

Bing Gains Market Share and Searches Tweets Too

The Bing search engine seems to be coming up with one surprise after another: It expanded Microsoft’s share of the browser market slightly last month, and, better yet, it now includes Tweets from Twitter among its search results.

The Bing search engine seems to be coming up with one surprise after another: It expanded Microsoft’s share of the browser market slightly last month, and, better yet, it now includes Tweets from Twitter among its search results.

advertisement
Bing

And it’s no wonder–it’s a strong performer in plain search functionality, and the Bing team has added new features at a fantastic pace. Newest of all, and a definite one-up on Google, is the fact that Bing now includes Tweets among its search results. That means the software behind Bing is trawling through the load of messages from Twitter users, behind the scenes, to gather the data. Indeed Microsoft’s own blog confirms this, but notes that initially it’s only linking in the most “prominent” Twitterers, a few thousand or so, selecting the users “based primarily on their follower count and volume of Tweets.” 

It’s a fascinating step, and it’s real-timeness is confirmed by Microsoft as being a big target for Bing in the future–the Twitter link is an “initial foray into integrating more real-time data into our search results.” According to reports from The New York Times, Bing will update its links to Twitter on a minute-by-minute basis. Great stuff to see on Bing…all that’s left to ask is how quickly can Google respond with something similar?

[via Reuters, TechCrunch]

Related Stories:
Microsoft Launches Bing Travel Search, We Take It For a Ride
Microsoft’s Bing Search Arrives Early, and Impresses
Bing Finds More Market Share in Second Week of Searching

About the author

I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise.

More

Video