The 25,000 beauty professionals at this mega makeup meet will have to slap on a brave face. Though the cosmetics sector stayed pert in previous recessions — lipstick sales rose 11% just after 9/11 — this slump is having an ugly effect on the $45 billion industry. According to NPD Group, a market-research firm, makeup-sector sales slid 7% in the first three months of 2009; eye shadow sagged by 9% and lip liner drooped 15%. Plain Janes, your time has come. — TB
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