Google’s anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, including Shazam and Urbanspoon, proved successful. Mobile AdSense will provide targeted contextual ads based on location, keyword, or demographic, and marketers can bid for key placement on a particular mobile app.
For app developers and users, this is key. Developers will likely find it easier to place advertisers within their apps, opening up fresh revenue streams. If developers can make more money from advertising, the price of apps should decline, hopefully motivating developers to offer more products for free in an effort to boost ad exposure. Essentially, if app developers are making more money from ads, everybody wins. Especially Google.