Unless your customers live underground, they are inundated with
advertisements from the moment they wake up to the moment they drop
gratefully back into bed. There are bold-lettered newspaper ads and
unnaturally upbeat TV commercials during morning coffee. Loud-voiced
radio announcements on the way to work. GoogleAds when they’re
researching a project—even blog banners when they’re sneaking some
Perez Hilton! Not to mention the sheaf of junk mail they glance at once
before tossing it into the recycling bin at night.