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  • 06.16.09

Amazon Formatting e-Books for Non-Kindle Readers, Opening Kindle to Outside Titles?

Amazon CEO Jeff Bezos announced this morning his intention to make Kindle books available on mobile devices other than Amazon’s own Kindle e-reader and the iPhone. Speaking at Wired magazine’s Disruptive by Design Conference …

Amazon CEO Jeff Bezos announced this morning his intention to make Kindle books available on mobile devices other than Amazon’s own Kindle e-reader and the iPhone. Speaking at Wired magazine’s Disruptive by Design Conference, Bezos confirmed that, at the same $9.99 price, electronic books purchased from Amazon will be formatted to function on other e-readers and computing devices, opening Amazon’s 300,000-title store to a host of new customers.

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Whatever the driving force, the move is likely a smart one for Amazon. Bezos has said he prefers straightforward pricing for the Kindle rather than some kind of scheme where the device is sold at a discount and then subsidized through e-book sales. By opening up the Kindle, Amazon can grow an e-reader business separate from its e-book business while avoiding a costly showdown with the likes of Google. If Amazon is truly confident it has the best e-reader on the market, then the move toward an open platform has the potential to launch the Kindle to iPod-like ubiquity.

[via PC World]

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