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These days, there may seem to be a shortage of jobs, but absolutely no shortage of information on how to get one! Recently, I’ve noticed an influx of experts touting all sorts of solutions for job seekers. Various sources of advice label themselves with clever and mysterious sounding titles such as maven, guru, evangelist, and so on…

What stands out is how abundant and contradictory all of their information has become. The phrase "TMI" comes to mind for when you cringe while hearing something unnecessary, inappropriate and uncomfortable. Likewise, the saying "opinions are like _____, everyone has one and they all stink!" also seems fitting to describe this phenomenon.  For example, many articles, blogs, websites and newsletters cover tips for using job boards, how many pages a resume should be, having a supplemental version of a resume, using social media networking etc. 

Here are a few selected points I’ve gathered to illustrate the conundrum facing job seekers:  

  • Using online job boards is one of the most effective ways to get a job
  • Don’t bother with job boards - no one gets hired that way any more


  • Post your resume as many places as possible for maximum exposure with recruiters
  • Control where you post your resume, don’t post to the main job boards
  • Job seekers must identify and work with recruiters for their industry
  • Recruiters can’t be trusted and only serve their clients, not job seekers
  • Professionals should have a 1-2 page resume
  • With significant experience or expertise, 3-4 pages is the appropriate resume length
  • Keep your resume to one page maximum
  • Everyone should have a supplemental version of their resume for networking
  • If your resume is effective, you don’t need an extra piece of paper for special events
  • Most people get jobs through networking
  • More people get jobs through traditional methods than though networking
  • Creating an "elevator pitch" is essential for job seekers
  • Job seekers should stop using elevator pitches and start using "solution" speeches
  • If you are not using twitter, you are missing out
  • Twitter is a waste of time
  • Your facebook page will only hurt you in your job seekers
  • Facebook can be a great way to share information about your job search
  • LinkedIn is the best professional networking tool and should be used by all job seekers
  • The jury is still out on whether LinkedIn is a valuable connector for job seekers and employers


  • There is so much free information out there that job seekers are able to prepare their job search themselves
  • Job seekers should seek professional expertise to ensure an effective job search

Obviously, these samples have been paraphrased and taken out of context, but they are actual representations of available information. So, what does it all mean? Which version of the opinion does one believe?  

Well, my take on this is: it depends… Sure that is a weak answer, but really truth can be found in most of the above statements. Each person is unique and has circumstances that might make one idea effective today, while a month from now the opposite would be a better option.

Bottom line, my suggestion is that job seekers keep informed about the rapidly changing job market and make decisions based on what works for them. If results aren’t coming quick enough it might make sense to invest in a new strategy and continue to refine it until the right blend is in place.  

TalentTalks helps individuals and groups optimize their talent. Our talent coaching consists of personalized support, professional branding, techniques and strategies to help job seekers stand out from the competition and maximize their return on investment.


As a job seeker in these competitive times, can you afford not to invest in your talent? Remember, most job search expenses are tax deductible. Contact your financial advisor, CPA or the IRS for more information. 

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