# Form Follows Function, Right? Not So Fast.

## In my first week of studying industrial design in college one of my professors turned to the class, and while holding and pointing to a hammer, he said "form follows function." That was the first time I heard the phrase but certainly not the last. Form follows function is one of the first rules or "laws" of design that all design and architect students learn and they pretty much carry it with them through their professional careers. It’s difficult to argue that this is not a true statement.

In my first week of studying industrial design in college one of my professors turned to the class, and while holding and pointing to a hammer, he said “form follows function.” That was the first time I heard the phrase but certainly not the last. Form follows function is one of the first rules or “laws” of design that all design and architect students learn and they pretty much carry it with them through their professional careers. It’s difficult to argue that this is not a true statement.

But for me it’s like the chicken and the egg–we have to ask which came first, the form or the function? If you go back to the early existence of humans you might have to reverse the order and emphasis of the words to “function follows form.” Before we started to build our own stone tools we almost certainly scrounged around for existing natural objects (stones, bones, sticks) that could help us perform tasks. A stone that fit neatly in the hand could be used to apply sharp blows. A pointed stick worked well for jabbing holes in things. So in these cases the form actually existed before the function. It was the form that stirred the imagination and the idea of use, which then led to the function.

Let’s face it, the same is true today. Technically you can’t have the function until you have finalized the form–you can only have the idea or imagination of the function. Let’s say you were designing a coffee cup that would be the world’s most comfortable coffee cup. Well, you would have to imagine how to achieve it and then build the form before you could experience the function, which leads me to the statement… form follows imagination and function follows form.

Okay–so what does this all mean for all those cool technology products we fill our lives with? You know–the cell phones, the cameras, the laptops and those big flat screen TV sets. The idea that form follows function carries little weight here, especially when it comes to consumer electronics (aka CE). With these products the form is based on efficient containment of internal components such as circuit boards and displays. Circuit boards and displays come in rectangular shapes so an efficient way to contain them is in a box.

Depending on the type of product (cell phone, TV etc.) the box size and proportion can be adjusted to fit the stuff that has to go inside. Gee, I wonder what form the next iPod will be?? With CE products we could say: form follows function… as long as it’s a box.

It is for this reason that traditional product design for CE has been primarily relegated to detailing boxes through subtle variation, material use, and color. And, let face it, usually those colors are black, white, or silver. Sure, some have rounded corners and the occasional curved line but for the most part they are still boxes. The expression of function no longer resides in these forms, it resides in the way that we use them, the interface, the interaction and the experience. So, this is really the new frontier for design and function… and I’m not really even sure if traditional notion of form exists anymore…at least for this category.

Hey industrial designers–don’t be bummed out. We could still work on the world’s most comfortable coffee cup or maybe even a better hammer. Let me know what you think…or if you even care.

Tom Dair, co-founder and president of Smart Design, runs the company’s San Francisco office. He directs the firm’s Insights and Strategy discipline, where he has pioneered techniques for achieving better design through an understanding of user behavior, business factors, and technology trends