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  • 05.15.09

Can the PlantBottle Save the Bottled Water Industry?

In a bid to court environmentally-savvy customers, Coca-Cola unveiled the PlantBottle, a recyclable water bottle made from a blend of petroleum-based materials and up to 30% plant-based materials (sugar and molasses). The Dasani brand will pilot the new bottle that will eventually be used for Vitaminwater and other carbonated drinks.

dasani bottle

The PlantBottle is undoubtedly a worthwhile innovation, as it reduces carbon emissions by up to 25% compared to petroleum-based bottles. That’s a drastic cut in emissions considering the millions of Dasani bottles manufactured each year. It’s a great marketing line, too–Coca-Cola plans on identifying the bottles with “on-package messaging and in-store point of sale displays”. But is it enough to save–or at least prop up–an industry plagued by falling sales and symbolic bans by local governments?

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Dasani’s new bottle doesn’t change the fact that bottled water uses 2,000 times the amount of energy in production as tap water. And ultimately, Dasani is still just tap water in a bottle. Still, nothing beats the convenience of grabbing a bottle of water in the airport or on the street. As long as the bottled water industry still exists, better that it uses green bottles instead of purely petroleum-based ones.

Related: How Much Energy Goes Into Bottled Water? Hint: A Lot
Related: Spin on the Bottle: Water Packaging Gets Creative
Related: Water Desalination: The Answer to the World’s Thirst?
Related: Message in a Bottle

[Coca-Cola]

About the author

Ariel Schwartz is a Senior Editor at Co.Exist. She has contributed to SF Weekly, Popular Science, Inhabitat, Greenbiz, NBC Bay Area, GOOD Magazine and more.

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