"You can't go into a supermarket and find a product that doesn't have a health claim on it. This makes the public confused about what to eat. At some point people will throw their hands up and say, 'We can't make any sense of this.'" — Marion Nestle, NYU NUTRITION PROFESSOR
"Despite the credit crunch, sales of free-range meat have grown. One-fifth of shoppers now say that animal welfare is one of their key drivers of product choice. [But] we're also seeing customers switching to cheaper cuts of meat." — Mark Price, MANAGING DIRECTOR OF WAITROSE SUPERMARKETS
"It's more important than ever to stay focused on the things we can control, [like] better understanding local needs. In North America, we're offering consumers fresher, less-processed products. In developing markets, we concentrate on affordable nutrition; in Indonesia, we sell Biskuat biscuits, fortified with nine vitamins and six minerals, and priced at five biscuits for about five cents." — Irene Rosenfeld, CEO OF KRAFT FOODS
A version of this article appeared in the June 2009 issue of Fast Company magazine.