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  • 04.28.09

Twitter Catches Swine Flu, But Don’t Shoot the Messenger

As the world watches the rising death toll from the Mexican outbreak of swine influenza, and wonders what’s going to happen next, it looks like new media darling Twitter has caught a bad case of H1N1 itself. The social networking tool is being used as a fast-track for sharing information on the development of the disease that’s outstripping conventional news channels.

As the world watches the rising death toll from the Mexican outbreak of swine influenza, and wonders what’s going to happen next, it looks like new media darling Twitter has caught a bad case of H1N1 itself. The social networking tool is being used as a fast-track for sharing information on the development of the disease that’s outstripping conventional news channels.

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swine flu on twitter

But Xeni is just one of the many, many people tweeting about the news. Searching Twitter reveals the top three “trending topics” on the site are “swineflu”, “#swineflu” and “Mexico.” The results pages then reveal the hundreds and hundreds of tweets on the topic. Some are simply discussing the disease, voicing opinions or fears, but some are up-to-the minute news snippets, like @meowludo’s “1st confirmed case of swine flu in Sydney Australia” or @christopherhire’s re-tweet of @nikitasamuelle’s “Wow, there are actually people here in Atlanta airport with face masks #swineflu (fears I assume).”

swine flu on twitter

This secondary issue even had one of Twitter’s most influential members, comedian Stephen Fry, tweeting this morning with a hugely sensible request: “We must do our best to be sensible about this panic and not let Twitter earn a bad reputation, don’t we think?” It’s not Twitter’s fault–it’s a symptom of the newness of its “one to many” broadcasting abilities that beats even public access TV for giving people a voice, thanks to its (ironically) viral message-forwarding nature. And panic about an important medical issue like this, be it in person or via a virtual data source like Twitter is never sensible: All it does is complicate matters.

Following swine flu related news, and tweeting about it yourself, on Twitter calls for a bit of level-headed thinking, which we’ll highlight here.

  • Don’t believe sensationalist claims.
  • Don’t let someone else’s fears worry you.
  • Check up medical facts with a reputable source.
  • Pay attention to the CDC’s own Twitter feed about the problem.

Related: Where is Swine Flu? [Google Map Mashup]
Related: Oprah Hearts Twitter. So What?
Related: Is Twitter’s Marketing Power Going to Waste?

About the author

I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise.

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