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  • 04.24.09

Because You’re Worth Sh*t: L’Oreal’s Poop-Powered Hair Products

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The Belgium plant was chosen due to its proximity to a cattle-farming area. Initially, the plant will use a mix of biomass and corn, but will soon switch over to pure biomass. The biomass will eventually provide the Libramont plant with up to 85% of its power.

L’Oreal’s poop-powered plant is just one part of its plan to slash carbon emissions from factories and plants by 50% in 2015 (based on a 2005 baseline). L’Oreal is also working to cut water use by 30% to 35% through widespread use of steam-cleaning technology and rainwater-harvesting techniques.

The Belgium plant is far from the first to use methane power. Companies including Fujifilm, BMW, and Mars also use methane to juice up their factories.AS