advertisement
advertisement
  • 05.01.09

Update

Small business owners in the Bay Area have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings — in exchange for a $299-a-month sponsorship.

Ratings Game

advertisement

Small business owners in the Bay Area have claimed that soon after they got negative reviews on Yelp (“On the Internet, Everyone Knows You’re a Dog,” December 2008/January 2009), a sales rep from the site would call and offer to eliminate the one-star ratings — in exchange for a $299-a-month sponsorship. In a blog, CEO Jeremy Stoppelman (above, right) denied moving or removing bad reviews of advertisers, but he didn’t address the charge that his ad staff uses bad reviews as sales leads. We’d give greater transparency five stars.

About the author

She’s the author of Generation Debt (Riverhead, 2006) and DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, (Chelsea Green, 2010). Her next book, The Test, about standardized testing, will be published by Public Affairs in 2015.

More

Video