• 03.24.09

The Social Media Marketing Book Club

I get it. You want to get started in social media marketing, but you’re not sure you are going to keep up with it, right? Well, then join our new book club for social media types who want a support group.

Here’s the deal: Ron Beck and I met at SXSW this year and discovered a deep addiction to business books, and a need to better understand social media.


We agreed to read the same book and keep each other on target for putting what we learned to the test.

We decided on Dave Evans’ Social Media Marketing: An Hour a Day as our first book. We chose it because it had a methodology and a focus on return on investment that we could wrap our heads around. Plus, I had seen Dave speak at SXSW and I was impressed.

Then we decided that other people might want to get involved in a hands-on book club, so we decided to create a LinkedIn group called The Social Media Book Club.

You can start late, read ahead, whatever you like. We’re going to be reading the introduction this week and starting in with “Week 1” on 3/30/2009. We’ll be adding discussions for each chapter of the book, and we hope you join us.

We both believe that social media is here to stay. Although it may evolve and change over time, it’s important for entrepreneurs and businesses of all sizes to understand the power that social media marketing can have for a company. It’s your competitive advantage.

Whether you have a huge Twitter following and a thousand Facebook friends, or you don’t know a tweet from a status update, we invite you to join our club.


About the author

Rich Brooks is founder and president of flyte new media (, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte log email newsletter and company blog ( focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell.