I am in Austin for SXSW and looking for the ‘must reads.’
Who are they? They are the journalists, authors and bloggers that you can’t ignore. But they aren’t just writers — they could be filmmakers, musicians, thinkers, doers, or anyone else that you absolutely have to keep current with. You carry around their writings in your bag, stealing a quick glance at every chance you get. You subscribe to their feeds, refreshing regularly to see if anything new has popped up. You tune in to see or hear what they are talking about.
In short, they are the people who, through the content they create and promote, shape the thinking of our culture. Government listens to their voices. Business responds to their opinions. We all talk about their work at cocktail parties.
I have my own list (and will be profiling some of them over the coming days in this space), but I am only one person.
You know who they are. So tell me. Who are your must-reads? Who are THE must-reads?