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March Madness Begins

Last year’s NCAA title game ended in OT with Kansas overwhelming
Memphis with perseverance … and free throws. The win scored KU not
just bragging rights but also big money. Merchandise tied to the
victory earned Kansas more than $600,000 in royalties, the most ever
tallied in the three-month post-championship period. That sum is a
fraction of the value of the college-basketball industrial complex,
which takes in more than $600 million from TV ads alone each season.
The NCAA would be wise to plan on less revenue this year; 2008’s top
tournament advertiser was GM. — Sean Ludwig

Thu, March 19

Jump!
March Madness Begins

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