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Increase Your Sex Appeal: Volunteer Now!

  Turns out that chugging down vast volumes of beer is actually not the way to turn on potential mates. In fact, it’s acts of kindness and altruism that will do the trick.

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Turns out that chugging down vast volumes of beer is actually not the way to turn on potential mates. In fact, it’s acts of kindness and altruism that will do the trick.

 

In three studies of more than 1,000 people, Dr. Tim Phillips and his fellow researchers at the University of Nottingham found that men and women placed a high level of importance on altruistic behavior in choosing a partner.  Women rated altruism even higher than men as a sexually desirable trait in mates.  The study was published in the British Journal of Psychology.

 

The “mate preference towards altruistic traits” (MPAT) scale was based on a matrix of the following nine items:

  1. Volunteered to help out in a local hospital
  2. Volunteered to help without pay on a week’s holiday for disabled people
  3. Regularly helps an elderly neighbor
  4. Ran the London Marathon to raise money for a good cause
  5. Once dived into a river to save someone from drowning
  6. Donates blood regularly
  7. Climbed a tree to rescue a neighbor’s cat
  8. Once cared for a stray dog injured by a car
  9. Helped clear people away from a suspect package found in an airport

 

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How does your sex appeal rate according to the MPAT scale?

About the author

Korngold provides strategy consulting to global corporations on sustainability, facilitating corporate-nonprofit partnerships, and training and placing hundreds of business executives on NGO/nonprofit boards for 20+ years. She provides strategy and board governance consulting to NGO/nonprofit boards, foundations, and educational and healthcare institutions. Korngold's latest book is "A Better World, Inc.: How Companies Profit by Solving Global Problems…Where Governments Cannot," published by Palgrave Macmillan for release on 1/7/14

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