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  • 02.11.09

Creative Artists Agency’s Innovation Machine

With the media landscape changing faster than a J.J. Abrams storyline, Hollywood talent agencies can no longer rely on last century’s business model. That’s why powerhouse CAA is as interested in transforming a sports celeb into a Web 2.0 maven as it is in turning a brand into a Webisode character. Here are some of CAA’s recent innovative deals.

With the media landscape changing faster than a J.J. Abrams storyline, Hollywood talent agencies can no longer rely on last century’s business model. That’s why powerhouse CAA is as interested in transforming a sports celeb into a Web 2.0 maven as it is in turning a brand into a Webisode character. Here are some of CAA’s recent innovative deals.

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