Foodies know him as the four-star chef of Le Bernardin, reality TV junkies know him as the classy French soul on Bravo’s Top Chef, and the ad shop Anomaly, knows him, well, as The Brand Called Eric. Today, The Hollywood Reporter announced “Avec Eric,” a new HD TV series chronicling Eric Ripert’s culinary adventures in Italy, Northern California and New York, that will debut nationally on PBS in the fall. Anomaly, the ad shop-meets-IP-incubator we profiled in last year’s “50 Most Innovative Companies,” is the force behind the new series.
As we wrote about last March, Ripert turned to Anomaly last year to help him design his own version of a chef’s multimedia-product empire. Although Ripert is the major shareholder in his personal brand, Anomaly–which runs the business, finances and operations of the venture–skillfully snagged itself “a significant, minority” stake. You can bet Anomaly is hoping Ripert’s old world charm will brand him as the anti-Emeril. They did opt for PBS, after all.