Pro basketball’s 2008 All- Star game was the most- watched ever, drawing 5.2 million viewers. While hoops still lags football and baseball in popularity among U.S. viewers, it’s second only to soccer worldwide, due largely to the NBA’s aggressive promotion and digital outreach. Take its boosterism of this year’s All-Star game: The NBA, which now has 75 international players from 32 nations, encouraged fans to vote online, with ballots offered in 20 languages. For those keeping score, that’s a global branding triple-double. — Clay Dillow
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.