Trickle-Up Trends

>> Developing markets have low-cost, high-quality workers who can both create and execute great ideas.

>>> These markets have hard-to-reach consumers who force companies to come up with new ways to serve them.


>> Emerging-market consumers don’t want Western retreads but their own unique products and services, some of which may also appeal to Westerners.

>> There are suppliers in developing markets who are rapidly accessing developed markets.

Source: McKinsey & Co.FCS