>> Developing markets have low-cost, high-quality workers who can both create and execute great ideas.
>>> These markets have hard-to-reach consumers who force companies to come up with new ways to serve them.
>> Emerging-market consumers don't want Western retreads but their own unique products and services, some of which may also appeal to Westerners.
>> There are suppliers in developing markets who are rapidly accessing developed markets.
Source: McKinsey & Co.
A version of this article appeared in the March 2009 issue of Fast Company magazine.