Every year, color and material consultant Laura Guido-Clark helps HP update its memory-keeping products — customizable photo albums, posters, and greeting cards sold in its retail photo centers. She aims to tailor materials and finishes to the cultural climate, and for 2009-2010, she is thinking, “People need optimism.” HP’s new products will feature vibrant colors such as “corals and brighter blues,” and materials such as linen and embossed leather, which suggest a “back-to-nature” sentiment among consumers. There’s also a touch of escapism: “We have some sweet little animal patterns,” says Guido-Clark, “which lighten the load a little bit.” Awww… .
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.