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  • 12.15.08

Mediocrity: The Hidden Economic Price of Fear

 I’ve been haunted by a story I read in the New York Times business section a week or so ago. Dr. Gregory Berns, who runs the Center for Neuropolicy at Emory University, cooked up an experiment to determine what fear does to our decision-making process.

About the author

Adam is a brand strategist--he runs Hanft Projects, a NYC-based firm--and is a frequently-published marketing authority and cultural critic. He sits on the Board of Scotts Miracle-Gro, and has consulted for companies that include Microsoft, McKinsey, Fidelity and Match.com, as well as many early and mid-stage digital companies.

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