Philadelphia, PA. – 8 December 2008: The Bison Group ® Corporation, the world leader in military-style executive education and LeaderShaping Applications, today launched its Reseller Partner Program for the North American region. A major objective of the program will be to recruit strategic resellers that provide added value to The Bison Group through their business and executive education expertise, their application focus, and their ability to expand geographic coverage. The Reseller Partner Program combined with Bison’s emotional intelligence, organizational behavior, transformational leadership, performance management assessments, strategic-execution and team building maneuver applications, along with its committed customer base, is expected to accelerate Bison’s success within the executive education space. The Bison Group customers will benefit from the program through accelerated delivery of targeted business training applications and the expertise that each reseller will be able to provide. The new program will lay the platform for Bison to enhance its service offerings to benefit Bison’s resellers worldwide.
Bison’s Reseller Partner Program centers on providing resellers with effective sales and marketing support and online support programs, tools, training and support services needed to ensure their business success. The program delivers value to resellers’ by rewarding them for their commitment with a number of financial incentives for engaging with Bison on joint business opportunities. Resellers will receive program benefits, including marketing development resources for joint lead generation activities, sales training, discounts on developer certification classes and passes to Bison’s Annual User Conferences. In addition, resellers will be able to take advantage of qualified lead opportunities across the multi-disciplined business, university and non-profit sectors, discounts on the published list price of Bison publications and research applications, referral fee bonuses, and access to the Bison Partner Center, a secure portal providing partners with quick access to the latest news, events, sales productivity and marketing collateral, training courses, and product demos for maximizing revenue potential with Bison.
“We view resellers as extremely valuable in maintaining our market leadership in executive education,” said Damian D. “Skipper” Pitts, Founder and Chairman of The Bison Group. “We’re confident that building relationships with resellers in key areas through the Reseller Partner Program will contribute to our success and provide a win-win situation in which Bison, our customer base, and our resellers will flourish.”
The team at Gordon Enterprises, Bison’s newly appointed specialists for North American Operations will spearhead the Reseller Partner Program. Gordon Enterprises has almost 40 years of success in selling strategic and tactical enterprise learning products and services engagements.
“I am excited to build relationships with resellers because they are a key component to the success of Bison’s vision and will be treated as true extensions of The Bison Group’s sales force,” said Denise Headley, Director of Channels for North American Operations at the Gordon Enterprise Corporation. “Resellers will be empowered for success through access to the same programs, sales productivity tools, training, and marketing collateral as we provide for our own sales force. With this formula we are confident that we can leverage the reseller channel to expand Bison’s reach for maximum growth.”
About Bison’s Reseller Partner Program
About The Bison Group ® Corporation
The Bison Group, a team of U.S. Marines turned business professionals, is a leader in military-style executive education and learning services for business, education, government, faith-based organizations and higher learning institutions. Bison’s consultancy boutique works to improve the clients’ business performance by redesigning how they behave, think, and train their associates using strategies from the U.S. Marine Corps. It is the goal of Bison’s teams to implement the rigor and discipline from its training designs, instruct the global marketplace how-to increase their HumanSigma, and increase performance and integrated talent management’s “best practices” to exceed the outcomes within the Future Picture that lie waiting around the immediate corner.
The Bison Group is dedicated to increasing the richness, interactivity and effectiveness of executive education programming for everyone, everywhere. Bison delivers the next generation Emotional Intelligence platform for both customer and employee-facing applications – and its platform boasts unmatched scalability, high-performance, reliability and security that achieves’ personal and professional mastery. The proven leadership, organizational behavior, strategic-execution, and team building maneuver capabilities and highly collaborative program development architecture provides the needed resources and tools for organizations in any industry to win on every competitive battlefield they engage.
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