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Crispin Now Taking On iPod?

Microsoft vs. Apple: Crispin Porter + Bogusky hijacks yet another Microsoft account. This time: Zune.

It seems Microsoft is enjoying hanging out with the cool kids. While reviews of Crispin Porter + Bogusky’s “I’m a PC” campaign for Microsoft have ranged from the brilliant to the banal, it seems its $300 million client is nothing less than delighted. Today Microsoft announced it awarded its Zune advertising business to the Boulder-Miami shop, ditching its primary agency, McCann Worldwide. Although the size of the account is on the small side–last year the brand’s advertising spend was an estimated $41 million–the symbolic gesture is telling. We’re waiting to see how long before Microsoft shuffles its other brands over to Bogusky & his band of merry pranksters. As for Crispin, this is no small feat. After a disappointing high-profile failed partnership with Nike last year, they’ve proven they can still satisfy the most unlikely of industry juggernauts. The only bummer: are all the creatives going to have to trash their iPods?

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About the author

Danielle Sacks is an award-winning journalist and a former senior writer at Fast Company magazine. She's chronicled some of the most provocative people in business, with seven cover stories that included profiles on J.Crew's Jenna Lyons, Malcolm Gladwell, and Chelsea Clinton

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