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Is There Meaning In The Work You Do?

I came across a great post by Umair Haque over at Harvard Business Publishing titled How to Build a Next-Gen Business Now. He lays out five steps to build such a business but it was the fifth step that caught my attention because it spoke to our Realvibez Media business.

I came across a great post by Umair Haque over at Harvard Business Publishing titled How to Build a Next-Gen Business Now.

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He lays out five steps to build such a business but it was the fifth step that caught my attention because it spoke to our Realvibez Media business.

This final step – rediscovering meaning in the work we do – isn’t just the most difficult to come to grips with. It’s also the most critical – because though the other steps are necessary, they’re not sufficient. Without a deeply felt – and a powerfully lived – sense of meaning, every business will devolve to what the investment banks became: machines engineered with relentless precision to destroy long-run value, often implosively so.

We have found it easier to stick with our venture even when the money is not coming in because it wasn’t founded just because we wanted to make money. It has more meaning than that to us – empowering Caribbean entertainment to earn more revenue on a global scale.

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It is taking longer to get where we want and we started by focusing on the music industry, now slowly moving into the television and film industry, but it will get there and we keep working hard because there is meaning in the work we do.

Guy Kawasaki in The Art of the Start, starts chapter 1 with GIST (Great Ideas For Starting Thing) and number one is the following:

Make Meaning – The best reason to start an organization is to make meaning – to create a product or service that makes the world a better place. So your first task is to decide how you can make meaning.

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Are you doing what you are doing to just make money or to also make meaning?

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About the author

I am a young entrepreneur who started my first company at 20 during my MBA program at the University of Miami. Our first project was the creation of RealVibes.net, later renamed Realvibez.tv, a leading online destination for Reggae, Dancehall and Soca videos, first launched in February 2002. I am the co-founder of Random Media, an integrated media and entertainment firm focused on Caribbean entertainment and culture, as well as co-founder of Kaizen Interactive, a digital marketing agency. Experience and Achievements - Secured deal for my venture (through the Realvibeztv channel) to become YouTube’s first Caribbean media partner - venture now part of YouTube’s new rental program - Random Media has signed distribution deals for e-book versions of a number of Caribbean books in the Amazon Kindle and Apple iBooks stores - Interviewed numerous times about using social networks for business, previously built up a Facebook fan page for Jamaica to over 55,000 fans in less than 2 years that is now being used by the Jamaica Tourist Board - Asked to endorse a book on entrepreneurship The Toilet Paper Entrepreneur alongside Donny Deutsch, Host of CNBC’s The Big Idea with Donny Deutsch - Contributed a chapter to a McGraw-Hill Publishing book, How To Make Money With YouTube - A judge for Business.com’s What Works For Business contest in 2009 I was born in Kingston, Jamaica, completed his B.Sc

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