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New Policy Allows Market Researchers Access to Information on LinkedIn Users



Research firm Anderson Analytics has taken advantage of a new policy that permits market researchers to survey LinkedIn users and find out who they are/target them for both research and marketing according to AdAge. This public study, conducted by Anderson alongside LinkedIn and text-mining company SPSS is revealing.

The first cross tab categorizes the business/social networking site into four buckets: “Savvy Networkers (31%), Senior Executives ((28%), Late Adopters (22%) and Exploring Options (21%).

Additional information gleaned indicates that 61% are willing survey takers and 68% have never been on a research panel. A fresh research audience is a good thing.

DS