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If you thought innovation wasn’t applicable to a problem as large as the global economic crisis, you thought wrong.

Creating a new product, process or service is all about solving a need – giving your customer what they want, whether they know it or not. Solving a need means you’re fixing a problem. And the economic crisis is nothing if not a problem.

The Mexican TRIZ Association (AMETRIZ) is hosting a blog for innovation-driven solutions to the economic crisis: Use TRIZ (the Theory of Inventive Problem Solving) – or any other innovation method or tool – to develop solutions to the problem. Share your solutions here, too!