The folks at Razorfish conducted a survey of 1,000 “connected consumers”.
Most say they don’t mind ads on social networking sites so much so that 40% of them had actually purchased a product or service after being prompted by an ad within a social network.
Nielsen Online says that youth groups see far less online “clutter” (read: ads), which makes sense, because they aren’t as equipped to whip out a credit card and make a purchase.
What does all of this mean? It means that social media doesn’t replace any form of marketing or advertising and that advertising, when relevant and appropriate, still works like a charm.
Haven’t I been saying that for the past 2 years now? But, now that Nielsen and Razorfish are letting you know, it’s official. I hope that ends that “debate”.
Source: IAB SmartBrief