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Breaking Down Family Guy's Billions

Fox execs decline to put a hard figure on the value of the Family Guy Empire. But our calculations show MacFarlane's properties have generated almost $2 billion. No wonder he scored a record-setting contract.

  • <p> The syndication fee per episode of <em>Family Guy</em> is $2 million. Fox, TBS, Cartoon Network, and 20 channels owned by Tribune Broadcasting all air reruns, and the estimated total revenue from syndication fees is $400 million. </p>
  • <p> <em>Family Guy</em>'s first DVD set sold 2.5 million copies, and total DVD sales to date have brought in almost $400 million. DVD sales from the special <em>Stewie Griffin: The Untold Story rang</em> in almost $80 million. </p>
  • <p> The rate for a 30-second prime-time ad spot is $200,000. <em>Family Guy</em>'s total estimated ad revenue equals at least $500 million. The advertising revenue from the spinoff show <em>American Dad</em> adds as much as $300 million more. </p>
  • <p> The <em>Family Guy</em> empire has created and sold a heavy load of cellphone candy. The number of ring tones, voice tones, wallpaper and games sold for cell phones adds up to at least 2.3 million. </p>
  • <p> More than 500 <em>Family Guy</em>-related items have been licensed to 10,000 stores, including Target, Wal-Mart, and Kmart. The total merchandise and licensing revenue: At least $200 million. </p>
  • 01 /05

    The syndication fee per episode of Family Guy is $2 million. Fox, TBS, Cartoon Network, and 20 channels owned by Tribune Broadcasting all air reruns, and the estimated total revenue from syndication fees is $400 million.

  • 02 /05

    Family Guy's first DVD set sold 2.5 million copies, and total DVD sales to date have brought in almost $400 million. DVD sales from the special Stewie Griffin: The Untold Story rang in almost $80 million.

  • 03 /05

    The rate for a 30-second prime-time ad spot is $200,000. Family Guy's total estimated ad revenue equals at least $500 million. The advertising revenue from the spinoff show American Dad adds as much as $300 million more.

  • 04 /05

    The Family Guy empire has created and sold a heavy load of cellphone candy. The number of ring tones, voice tones, wallpaper and games sold for cell phones adds up to at least 2.3 million.

  • 05 /05

    More than 500 Family Guy-related items have been licensed to 10,000 stores, including Target, Wal-Mart, and Kmart. The total merchandise and licensing revenue: At least $200 million.

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