For clients like Angelica Harris who is a writer first, her new book, Excalibur Reclaims Her King, needs to be sold through bookstores. While Angelica does have a coaching business and works with other writers, her first love is writing. Her second love is marketing, but only out of necessity! Her ideal situation would be a strong publishing partner that could invest in the promotions of the book so that she could continue with the writing of the sequel (which we’re actually almost done with!) and then the next book.
When you work with a commercial publishing partner, you’ll get the support of both bookstores and online outlets. So the better question might be: self publishing, independent press, or commercial publisher?
As you can see, the answer is relative to your goals. Some people are crusaders with a message like Robert. Some people are writers whose imaginations is on the page, like Angelica. Both require different approaches to sell their books. Consider your goals when considering your strategy.