In 2007, only 20% of MPAA-rated movies were G or PG, and almost half were rated R. The biggest moneymakers were PG-13 films; only 30% of movies got that rating, but they pulled in 46% of total box-office cash.
The 1970s spawned 679 G-rated movies. In the 1990s, there were just 142. In a typical year, 23% of Americans see an X-rated film.
Showgirls ($20.4 million) is the highest-grossing NC-17-rated film since the designation was created in 1990.
Of the top 10 all-time global box-office leaders, eight are rated PG-13 and two are rated PG. Still afloat at No. 1: Titanic.
Adjusted for inflation, 1939's Gone with the Wind is still the No. 1 domestic earner of all time, at nearly $1.4 billion. The original 1977 Star Wars ($1.26 billion), E.T. and The Sound of Music each tallied a 10-digit gross.
Teens with high exposure to R-rated films are up to seven times more likely to take up smoking than teens with low exposure to them.
In a typical year, 23% of Americans see an X-rated film.
In 2007, teens under 17 could buy unrated DVD versions of films — which contain nudity, violence, and profanity cut from the theatrical release — without question 71% of the time, the same rate at which they managed to purchase R-rated DVDs.
Unrated versions typically account for more than two-thirds of DVDrevenues for a new-to-disc film.
A version of this article appeared in the November 2008 issue of Fast Company magazine.