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  • 10.15.08

20 Coolest New Products from Top Design Shops

American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to sell better. Here’s how five top firms have been busy shaping our world. From Oxo’s kitchen tools to the Slingbox, design labs like Whipsaw and Astro Studios are breathing new life into everyday objects.

From Smart Design: Good Grips thinking moves from the kitchen to the home workshop with features such as a level with a magnetic bottom and a hammer with a bumper to protect surfaces when prying nails.

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From $8

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