The company says YouTube will begin to include e-commerce links beside every YouTube partner video, allowing viewers to click through and purchase products associated with the videos they’re watching. The site’s partner program allows advertising to be controlled with content, so that advertisers don’t end up with their brand emblazoned above a video of some teenager jumping off a roof.
A good example of how the process will work can be seen in music videos. A partner record company can upload an official version of a given video, and YouTube will incorporate links into the video page that will allow viewers to buy albums through Amazon [AMZN] or Apple’s [AAPL] iTunes. YouTube will receive a commission on every sale it generates, but the company didn’t announce how much.