A pitch without passion is NOT a pitch. You must find the core the story and the core of you as an author. You’re selling BOTH!
The necessary ingredients:
1. The perfect logline
2. The heart behind the book
3. An understanding of your reader
7 Questions to help you to get to the heart of your pitch:
1. Does your logline have the five essential ingredients:
a. External conflict
b. Internal conflict
2. If you had five copies of your book in your hand and I told
you to give them to five people who needed them, who would they go to?
3. Why are you the perfect person to write this book? (Use your
core values in this response as well as your most personal pain points!)
4. How are readers going to see themselves in your leading characters?
5. I’ve heard thirty pitches today, what is special about yours?
6. If your book was never published, why would it devastate
you? (if the answer reflects your own failure, you’ve got the wrong
7. Why does the world need your book???
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business