You’re a manager. Why would you want to be on Facebook with a bunch of college kids?
Simple…There’s 60 Million people on Facebook now, up from 25 Million 9 months ago. There’s only 15 million college students. Who do you think everyone else is?
The highest growing segment of Facebook is the over 25 crowd…the hiring managers you want to network with and meet.
But you network on LinkedIN? Great LinkedIN is also a great place for job seekers to network….but the numbers are 1/3 of Facebook. Almost overnight, Facebook has grown to be the 6th most trafficked site on the internet, and the number one site to search for people.
Let’s see…you’re looking for a career change, right? And Facebook is the top site to find people….hmmm. How can you afford NOT to be on Facebook?
But Facebook is very different than other social networks. Facebook is about groups and communicating within groups. You’ll have fewer people in your Facebook network than in LinkedIN. Yet, you can have greater visibility than LinkedIN. How are both possible?
First, let’s set up your account. Make sure you also register as an alumni of your undergraduate, and graduate school – Make sure to prepare with an alumni email address from the school, to prove you’re a graduate. The alumni networks can be some of the most valuable parts of Facebook, especially to job seekers.
Facebook is all about your network knowing what you are doing. You have a news feed that gets broadcast to your network to tell them what you are up to. So when you’re looking for a job, you are able to subtly remind your network and group that you are looking for a job…every day.
Now be careful…if you’re still employed, you’ll want to be careful to control what’s on, and who sees your news feed. You’re in luck – Facebook features sophisticated privacy controls to control who sees what.
Facebook is also a great vehicle to have conversations with your network…its email capabilities are more robust and fully featured than LinkedIN.
Best yet, Facebook is a great vehicle to promote content to your groups and friends – things like resumes, articles, blogs, podcasts, videos, pictures. But be careful because friends can post pictures including you in their own photo albums, tag you, and it’s also displayed in your own photo album (you may not even be aware of this). Fortunately, you can set security so you approve all pictures first. That lets you control the pictures of you dancing on the bar, balancing a beer bottle on your head – maybe not what you’d want a potential employer to see.
I’ll post future articles giving tips of how to build your Facebook network, and the best Facebook apps for job seekers.
If you’d like more information, a free 30 minute resume consultation, or some advice about your career transition, just email your resume to reCareered at phil.reCareered@gmail.com, and we’ll schedule a time to talk.
Email: phil.reCareered @ gmail.com
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
The major tech ecosystems that battle for our attention and dollars
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens