Founder and CEO, Brickfish
In the social media arena, there are loads of social media gurus, evangelists, experts, and strategists--many of them under-qualified, but terribly enthusiastic. And then there's Nichole Goodyear. Her resume is packed with the kind of experience that warrants true social media cred. A serial entrepreneur, with several successful technology startups under her belt, she also has educational, point-of-sale, multimedia, and Internet and viral platform tech in her toolkit.
Host, Partners Project
It all started when Shira Lazar lost her personal video camera. The broadcast journalist and hobbyist video blogger decided she wasn't going to fork over a couple hundred dollars for a new Nokia n95. So she called up Nokia and made her plea--more journalists should be shooting video on the go and she would help with the outreach.
Media Partnerships, Twitter
Call her the reigning queen of cross-pollinating Twitter conversations and real-time events. As an integral part of the media partnerships team at Twitter, Chloe Sladden's tapped the power of hashtags and @ replies and turned them into what she calls "a 360-degree experience" for everyone.
In an age when media companies are struggling to stay alive, much less to find a business model that allows them to thrive and grow, TechCrunch has proved the exception to the rule. Sure, they've got a crack team of reporters cranking out scoops every which way. But scoops alone don't put money on the table. It was Heather Harde's experience with identifying revenue streams, keeping an eye on the numbers, and, as she herself put it in her talk to entrepreneurs, being "maniacal" about costs that got the business to where it is today.
Rachelle Hruska planned on becoming a child psychiatrist. But in 2005, she decided to come to New York and became a nanny, then an assistant at a capital management company. And now she's a successful Internet entrepreneur. Hruska's founder and editor of GuestofaGuest.com, "an online New York social diary and calendar for 20-somethings."