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The Gamers

Susan Wu

Cofounder and CEO
Ohai

The U.S. virtual goods market will jump 60% this year to $1.6 billion, and analysts estimate worldwide annual revenue could reach $10 billion -- the equivalent of Hollywood’s 2009 box-office earnings. Founder of online-gaming firm Ohai Susan Wu knew that virtual goods (products that exist only online) made real money, and she went after the digital wares like a hot commodity.

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Jane McGonigal

Director of Games Research & Development
Institute for the Future

Lucy Bradshaw

SVP
Electronic Arts

Nicole Lazzaro

Founder
XEO Design

Shinyoung Park

Founder
Funji

Kate Connally

VP
Addicting Games

Annie Chang

Cofounder and Head of Products
LOLapps

Trina Schwimmer

Founder
GamingAngels

Sara de Freitas

Director of Research
Serious Games