Seattle's Sortuv and its iPhone app helps you find restaurants "sort of" like other restaurants

Seattle's startup scene is pretty interesting and here is an example. Sortuv has a different idea for search. Can they help you find things that are "sort of" like other things? For instance, can you find a BBQ place in Seattle that is "sort of" like Salt Lick, which is a famous BBQ restaurant in Austin, Texas? Here Jim Heising, founder of Sortuv, explains more about his company and the technology behind its iPhone app called "Near + Now."

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