"We build everything from scratch," says director of interactive media,
Nikolai Cornell, which could mean fabricating reflective monitors,
designing gaming pods, using
Flash and 3D modeling programs, and building systems of sensors that
allow multi-touch holographic interaction. The result are immense
temporary experiences that help consumers visualize and better
understand the products of its clients. It's like Minority Report, but bigger. Much bigger. And also it's real.
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