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Crispin Porter + Bogusky vs. TBWA\Worldwide

By: Michael ShickFebruary 17, 2009

Once upon a time, the ad marketplace was defined by Avis vs. Hertz or Bud vs. Miller. But in 2008, nothing got Madison Avenue buzzing like Microsoft's long-awaited counter-attack to Apple's "Get a Mac" campaign -- and Apple's equally anticipated riposte.

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Innovation, Video, Technology, Leadership, Marketing, Fast Company Live, advertising, Apple, microsoft, get a Mac, Apple Inc., Microsoft Corporation, Avis Budget Group Inc.

February 2009