FastCompany RSS

Corporate Innovation from the Global Poor

By: Michael ShickOctober 8, 2009

Professor and author C. K. Prahalad explores how G.E. took a local innovation, designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation.

  • EMBED
October 2009