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Corporate Innovation from the Global Poor

By: Michael ShickOctober 8, 2009

Professor and author C. K. Prahalad explores how G.E. took a local innovation, designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation.

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Topics:

Innovation, Video, Technology, Ethonomics, ECG, BOP, GE, C. K. Prahalad, Fast Company Live, C.K. Prahalad, India, China, Asia, South Asia

October 2009